Vision and Mission


To be the preferred brand of automotive batteries, creating benchmark value for investors.


To manufacture quality products at competitive cost through technology and team work.

Corporate Values

  • Ethical Practices
  • Customer Focus
  • Commitement and Transparent Management
  • Empowerment and Accountability
  • Adaptability to “Change”
  • Innovation and Creativity
  • Emphasis on human resources development, cost reduction, productivity enhancement and resource conservation.