Vision and Mission
Vision
To be the preferred brand of automotive batteries, creating benchmark value for investors.
Mission
To manufacture quality products at competitive cost through technology and team work.
Corporate Values
- Ethical Practices
- Customer Focus
- Commitement and Transparent Management
- Empowerment and Accountability
- Adaptability to “Change”
- Innovation and Creativity
- Emphasis on human resources development, cost reduction, productivity enhancement and resource conservation.